“双十二”名酒价格再失守，拐点到底何时来？

Group 1 - The core point of the article highlights the significant decline in the prices of famous liquor brands during the "Double Twelve" promotional event, with platforms offering unprecedented subsidies leading to prices dropping below 1499 yuan per bottle for products like Feitian Moutai [2][3] - E-commerce platforms are using aggressive subsidy strategies, typically offering discounts of 20%-30% off the normal market price, to attract customers and increase user engagement, leveraging the high recognition and price transparency of famous liquors [3][5] - The current price fluctuations are primarily driven by supply and demand imbalances, with high inventory levels resulting from previous production expansions and reduced demand due to changing consumption habits and economic factors [8][10] Group 2 - Recent data indicates that the retail prices of major liquor brands such as Feitian Moutai, Wuliangye, and Guojiao 1573 have decreased, with average prices reported at 1925.4 yuan, 863.42 yuan, and 917.83 yuan per bottle respectively, reflecting a downward trend compared to previous periods [5][12] - The high inventory levels and financial pressures on distributors are forcing them to sell at lower prices, with reports of significant price drops, including a 300 yuan decrease for some brands within a month [10] - Industry analysts suggest that the price recovery for famous liquors may not occur until consumer demand improves, inventory levels normalize, and structural adjustments within the industry are completed, with potential stabilization expected around 2026 [10][8]