中国官方拟规范广告中“首创”“第一”等噱头

Core Viewpoint - The Chinese National Market Supervision Administration is drafting guidelines to regulate the use of exaggerated advertising claims such as "first" and "original" to protect consumer rights and maintain market order [1] Group 1: Regulatory Actions - The guidelines aim to address the issue of businesses using tailored research reports to create misleading advertising claims [1] - The guidelines will clarify the concepts of "advertising citation content" and "cited advertisements," along with general principles and compliance requirements [1] Group 2: Market Impact - The current advertising practices are seen as disruptive to market order and contribute to "involutionary" competition, harming consumer rights [1] - The guidelines will respond to public concerns regarding the legality of absolute terms like "sales first" and "market share first" in advertising [1] Group 3: Public Engagement - The National Market Supervision Administration is seeking public feedback on the draft guidelines for a period of one month [1]