中国多部门督促直播电商平台建立从业者“黑名单”制度

Core Viewpoint - The Chinese government is urging live e-commerce platforms to establish a "blacklist" system for practitioners who severely violate quality laws and regulations, aiming to enhance the quality and safety of online transactions [1][2]. Group 1: Regulatory Measures - Multiple departments, including the State Administration for Market Regulation, have issued guidelines to improve product and service quality on online trading platforms [1]. - The guidelines aim to address issues such as substandard products, inconsistent online service standards, and complicated consumer rights protection processes [1]. Group 2: Key Features of the Guidelines - The guidelines emphasize technological empowerment, encouraging platforms to utilize technologies like 3D modeling and AR/VR to enhance consumer experience, and to leverage big data and AI for more precise quality supervision [2]. - Specific measures for live e-commerce include a defined selection mechanism, training requirements, and the implementation of a "blacklist" system [2]. - The guidelines promote collaborative governance, clarifying the responsibilities of regulatory bodies while encouraging participation from platforms, industry associations, and consumer organizations [2]. Group 3: Consumer Protection Initiatives - The introduction of a "product digital passport" plan aims to ensure consumers can purchase genuine products [2]. - Improvements in online service standards, after-sales service optimization, and the establishment of direct hotlines for elderly consumers are also highlighted [2]. - Mechanisms such as a rapid response channel, "prior mediation," and "one-click evidence submission" are proposed to ensure timely resolution of consumer issues [2].