Core Insights - The 2025 Hunan Cultural Tourism Industry Expo opened in Changsha, showcasing immersive experiences and innovative products in the cultural tourism sector [1][2][3] Group 1: Event Overview - The expo is themed "'Hui' Gathering Excitement · Enjoying Hunan," aiming to display new achievements in the integration of culture and tourism in Hunan [2] - The event features eight distinctive exhibition areas, including a digital (low-altitude) tourism area focusing on technology empowerment with VR/AR experiences and drone applications [2] - A culinary competition highlighting healthy Hunan cuisine, including a segment where an AI cooking robot competes against a master chef, attracted significant attention [2] Group 2: Strategic Collaborations - A strategic cooperation framework was signed between the Changsha County government and Hongli Cultural Communication (Wuhan) Co., Ltd., focusing on the establishment of esports clubs and commercial complexes [4] - Local influencers with millions of followers were appointed as "Hunan Cultural Tourism Consumption Recommendation Officers," promoting local tourism and cultural products [4] Group 3: Consumer Engagement Initiatives - The expo will host various activities, including the Hunan esports industry development conference and a travel promotion event themed around animation [4] - A total of 500,000 yuan in cultural tourism consumption vouchers will be distributed to stimulate consumer spending across multiple scenarios such as tickets, accommodation, and shopping [4]
2025湖南旅博会开幕 沉浸式体验引领文旅消费新潮
Zhong Guo Xin Wen Wang·2025-12-12 14:01