大疆与影石的供应链之战

Core Viewpoint - The competition between DJI and Insta360 has escalated into a supply chain war, where suppliers are pressured to choose sides, leading to significant challenges for Insta360 in securing necessary components and sales channels [2][5][10]. Supply Chain Dynamics - Insta360's founder revealed that several core suppliers are facing "exclusivity" pressures, with multiple categories of components being affected, including optical lens modules and electronic components [2][7]. - Suppliers are increasingly reluctant to work with Insta360 due to the dominance of DJI, which has established a near-monopoly on certain supply chains, effectively forcing suppliers to choose between the two companies [3][11]. - The exclusivity agreements have expanded from primary suppliers to secondary suppliers, impacting a wide range of components essential for drone manufacturing [9][12]. Sales Channel Conflicts - The competition has also manifested in sales channels, with reports of aggressive tactics from DJI, including the dismantling of Insta360's store signage by mall management under pressure from DJI [4][15]. - A specific incident involved a store owner who invested heavily in renovations only to have their store's branding removed due to a hidden exclusivity agreement favoring DJI [18][20]. Supplier Concerns - Suppliers are caught in a dilemma, as losing DJI as a client could significantly impact their revenue, with some reporting potential declines of over 10% if they switch to working with Insta360 [11][12]. - The competitive landscape is further complicated by the fact that many suppliers are evaluating the market dynamics before making a decision, with some opting to wait and see how Insta360's products perform in the market [12][13]. Strategic Responses - Insta360 has been proactive in addressing the supply chain challenges by diversifying its supplier base and developing backup plans to mitigate the impact of exclusivity agreements [22]. - The company is focusing on building relationships with suppliers willing to collaborate and is exploring partnerships with those not aligned with DJI [22][23].