蓝色光标斩获2025艾菲效果营销奖及2025艾菲全球化营销奖十项大奖

Core Insights - The 2025 Effie Awards for Greater China have recognized BlueFocus Media, a subsidiary of BlueFocus Communication Group, with 10 awards, including 3 silver and 4 bronze, highlighting its strong influence and benchmark status in the global marketing industry [1][3][15] Group 1: Awards and Recognition - BlueFocus Media won the "2025 Effie Globalization Award for Top 2 Performance Agency" and "Top 3 Performance Group" awards, showcasing its capabilities in effective marketing solutions [1][3][15] - The Effie Awards, established in 1968, are recognized globally as the only marketing awards based on effectiveness, covering 125 countries and serving as a benchmark for marketing excellence [3][15] Group 2: Marketing Strategies and Achievements - The company has successfully implemented AI-driven marketing strategies, helping brands penetrate global markets through localized strategies and data-driven user engagement [3][15][16] - A notable campaign, "抗造大作战" (Battle of Durability), for realme in Brazil achieved 1.6 billion exposures and a 112% increase in brand search volume, successfully entering the mainstream market [5][16] - The "1-cent Trust Lever" campaign for JD.com utilized AI for precise targeting and content adaptation, significantly enhancing user acquisition and retention [17][19] - ROX Motor's entry into the Saudi market leveraged a major tech exhibition to establish brand presence, achieving a 60% increase in search index and over 40 million exposures [21] - Xiaomi's AR marketing campaign for the Redmi Note 14 series generated 2.6 billion exposures and a 67.1% increase in related search volume, contributing to 46% of GMV during the campaign [23]