申万宏源方荣义:以提升“三率”增强居民财富管理获得感
Xin Lang Cai Jing·2025-12-12 14:13

Core Viewpoint - The future focus for securities companies should be on enhancing the "three rates" to assist residents in improving their financial investment returns [1][2][4] Group 1: Trends in Wealth Management - The number of investors holding wealth management products in China has reached 139 million, indicating a growing investor base [3] - The proportion of equity investments in residents' asset allocation has increased to approximately 15%, reflecting a shift towards equity assets [3] - There is a trend towards diversified wealth management needs, moving from single savings products to multi-asset allocation [3] Group 2: Challenges in Wealth Management - The financial system faces two main bottlenecks in serving residents' wealth management needs: insufficient depth and breadth of wealth management products, with a concentration in high volatility and low to medium yield products [3] - There is a lack of trust and support for investors, as a true buyer advisory service system has not yet been established [3] Group 3: Strategic Recommendations for Securities Companies - Securities companies should focus on increasing the "right" rate by providing more diversified, medium to long-term stable return equity products and enhancing the creation of ETFs and index funds to lower investment thresholds [4] - There is a need to improve the global asset allocation ratio for residents by leveraging the advantages of securities companies in global asset allocation strategies and cross-border product design [4] - Enhancing long-term investment returns for residents is crucial, which can be achieved by developing buyer advisory services and establishing a wealth management system centered on customer needs, empowered by digital technology [4]

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