政策惠民场景多元 “双12”促销无缝衔接岁末消费热潮

Group 1 - The "Double 12" shopping festival has ignited consumer enthusiasm, with various promotional policies launched to stimulate spending in Zhejiang [1][15] - Retailers in Zhejiang are organizing diverse activities to capture the year-end consumption peak, with sales in some stores increasing by nearly 20% compared to regular days due to new product launches and enhanced discounts [1][20] - Many retail enterprises are upgrading services as a key strategy to drive consumption, offering value-added services such as free design consultations and product trials for large items like home appliances [5][20] Group 2 - The shopping festival's popularity is translating from consumer demand to supply chain responses, with a clothing store in Huzhou achieving over 5,000 orders in 12 hours, necessitating the introduction of automated sorting systems for efficient delivery [6][22] - During the "Double 12" period, a brand management company reported a 30% increase in shipping volume due to multiple live streaming sessions held throughout the day [9][24] - The provincial commerce department is facilitating resource connections for over a hundred new consumer brands, linking them with financial, technological, and platform resources to enhance their market presence [8][26] Group 3 - The government is focusing on creating new consumption scenarios and promoting diverse economic activities such as premiere economy, performance economy, and event economy to optimize consumption supply as key holidays approach [13][31] - The shift in consumer preferences is moving from merely obtaining products to seeking quality, trendiness, and uniqueness, indicating a need for continuous innovation in offerings [15][30] - The integration of government resources is seen as essential for companies to enhance product development and improve overall consumer experience [11][28]