做好“土特产”大文章，让广东薯成“黄金薯”“幸福薯”

Core Viewpoint - The Guangdong sweet potato industry is undergoing a transformation aimed at enhancing its brand and market competitiveness through technological innovation and collaboration across the entire supply chain [9][10][16]. Group 1: Industry Overview - Sweet potatoes are the largest grain crop in Guangdong after rice, with a planting area of 2.67 million acres and a fresh sweet potato yield of 4.52 million tons in 2024 [13]. - The province is focusing on the "Hundred-Thousand-Million Project" to improve the quality of agricultural products and increase farmers' income [17][19]. Group 2: Technological Innovation - The conference featured a keynote report by an academician from the Chinese Academy of Sciences, discussing innovative technologies in the sweet potato industry, including the "potato rice" technology that transforms coarse grains into fine grains [22][23]. - The integration of technology and industry is advancing Guangdong's sweet potato production from traditional methods to large-scale, precise cultivation [24]. Group 3: Brand Development - Guangdong has established 18 key counties for sweet potato yield improvement and cultivated 35 leading enterprises in the sweet potato industry [53]. - The province has created three regional public brands and 26 product brands, enhancing the market competitiveness of Guangdong sweet potatoes [52]. Group 4: Market Expansion - The event showcased nearly 100 types of sweet potato products, attracting significant consumer interest and facilitating connections between businesses and buyers [50][52]. - Companies are innovating with sweet potato products, including sweet potato ice cream and snacks, appealing to younger consumers and expanding market opportunities [72][79]. Group 5: Future Initiatives - Six key cooperation projects were signed at the conference, focusing on the construction of a full industry chain base for purple sweet potatoes and the digital application of the industry [86][88].