Core Viewpoint - The promotion of Maoming tilapia at the Greater Bay Area Agricultural Products Trade Fair highlights the city's strategy to expand its market presence and adapt to changing trade dynamics, particularly in light of U.S.-China trade tensions. The tilapia industry in Maoming is positioned as a significant player with a focus on quality and health, aiming to penetrate both domestic and international markets. Group 1: Market Position and Strategy - Maoming is recognized as the "Tilapia Capital of China," with a farming area exceeding 260,000 acres and an annual production of approximately 280,000 tons, accounting for one-seventh of the national output [13][14] - The tilapia industry in Maoming has a total industrial chain value exceeding 10 billion [8][13] - The "融湾出海" (Integration Bay Going Global) strategy aims to leverage the Guangdong-Hong Kong-Macao Greater Bay Area platform to enhance domestic and international market interactions [17][18] Group 2: Product Quality and Consumer Perception - The tilapia showcased at the trade fair has undergone significant quality improvements, with consumers noting the absence of the traditional muddy taste [20][21] - The introduction of advanced filtration and farming techniques has resulted in tilapia that is free from mud taste, drug residues, and parasites, enhancing its market appeal [25][27] - The "健康年鱼" (Healthy New Year Fish) concept ties the product to cultural significance, promoting it as a symbol of prosperity and good fortune [48][54] Group 3: Export Growth and Market Diversification - Despite challenges from U.S.-China trade tensions, tilapia exports have seen a year-on-year increase of 22.5% from January to September [84][88] - New markets have been opened in eight countries or regions, expanding the sales footprint to 76 countries and regions globally [86][88] - Exports to Africa and Europe have surged, with growth rates of 90% and 196.2% respectively, indicating a successful shift towards new markets [89][90] Group 4: Future Projections and Economic Impact - The market for "吊水罗非" (water-lift tilapia) is expected to reach a total industrial chain value of over 3.5 billion by 2030, promoting a dual circulation model of domestic sales and exports [44] - The successful signing of contracts with major wholesale markets indicates potential transaction amounts exceeding 10 million [73][75] - The tilapia industry is projected to continue its growth trajectory, driven by enhanced product quality and strategic market positioning [66][68]
融湾出海,茂名罗非鱼在大湾区农交会向世界出发
Nan Fang Nong Cun Bao·2025-12-12 14:31