Mei Ri Jing Ji Xin Wen·2025-12-12 14:53Group 1 - The National Market Supervision Administration has drafted the "Guidelines for Compliance of Pricing Behavior in the Automotive Industry" to standardize pricing practices in the automotive sector and is currently seeking public feedback [1][21] - The guidelines consist of five chapters and 28 articles, outlining principles, requirements, and specific pricing behavior norms for automotive manufacturers and sales enterprises [3][21] - The guidelines encourage industry associations to enhance self-discipline and promote compliance in pricing practices [3] Group 2 - The guidelines specify that automotive manufacturers must implement comprehensive pricing management covering all aspects from vehicle sales to financial services [3][21] - It emphasizes the need for clear and transparent promotional and pricing behaviors, including well-defined rebate policies and respect for dealers' pricing autonomy [4][21] - The guidelines also detail the prohibition of unfair pricing practices, such as price discrimination and collusion among manufacturers and parts suppliers [6][21] Group 3 - Automotive sales enterprises are required to ensure clear pricing, avoiding misleading promotions and ensuring that all pricing information is accurately displayed [8][22] - The guidelines mandate that sales enterprises must not engage in deceptive pricing practices, such as false advertising or misleading comparisons [11][22] - A risk warning mechanism is encouraged to alert consumers about significant price reductions and associated risks [12][22] Group 4 - The guidelines advocate for the establishment of internal compliance management systems within automotive companies to prevent pricing violations [15][21] - It outlines six core mechanisms for internal compliance, including pricing decision-making and risk prevention [17][21] - Continuous improvement and execution of compliance measures are emphasized to adapt to legal and policy changes [18][21] Group 5 - Major automotive companies like BYD, BAIC Group, and XPeng Motors have expressed strong support for the guidelines, committing to enhance their pricing management and compliance systems [23][24][27] - These companies aim to ensure fair competition, transparency in pricing, and protection of consumer rights while fostering a collaborative industry environment [24][27]