新华解码丨提升网络交易平台产品和服务质量 市场监管总局等部门部署这些新举措

Core Viewpoint - The article discusses new measures introduced by the Market Regulation Administration and other departments to enhance the quality of products and services on online trading platforms, addressing issues such as product authenticity, service standards, and consumer rights protection. Group 1: New Measures and Their Impact - The guiding opinions aim to create a quality closed loop by connecting the supply side, operation side, regulatory side, and consumer side, facilitating a shift from "scale expansion" to "quality improvement" in platform economy [1] - The measures focus on product innovation and standardized services on the supply side, reinforcing the responsibility of platforms and operators on the operation side, innovating regulatory methods on the regulatory side, and optimizing consumer rights protection on the consumer side [1] Group 2: Key Features of the Guiding Opinions - The opinions emphasize technological empowerment, supporting platforms in using technology to enhance consumer experience and encouraging the use of big data and AI for precise quality regulation [2] - They focus on emerging business models, particularly live commerce, by establishing selection mechanisms, training requirements, and a "blacklist" system to ensure quality and safety [2] - The opinions promote collaborative governance, clarifying the roles of regulatory bodies while encouraging participation from platforms, industry associations, and consumer organizations to create a cooperative regulatory environment [2] Group 3: Addressing Consumer Concerns - The guiding opinions propose measures to ensure product authenticity by cracking down on counterfeit goods and implementing quality safety coding verification, allowing consumers to purchase with confidence [3] - They aim to improve service quality by standardizing online service protocols, enhancing after-sales service, and providing dedicated support for elderly consumers [3] - The opinions establish mechanisms for rapid issue resolution, such as "preliminary reconciliation" and "one-click evidence submission," to facilitate consumer rights protection [3] Group 4: Development and Governance Strategies - In terms of development, the opinions encourage platforms to leverage data advantages for on-demand production and to establish chief quality officer roles to prioritize quality in algorithms [4] - The governance aspect includes introducing a "product digital passport" initiative for quality safety verification and creating a national monitoring platform for proactive risk management [4] - The guiding opinions advocate for a comprehensive approach to quality management, focusing on different requirements for platforms, operators, and live commerce to enhance overall product and service quality [4] Group 5: Specific Requirements for Platforms and Operators - The opinions mandate strict entry and listing audits for platform enterprises, utilizing digital and AI technologies for daily management and making credit regulatory data a key factor in platform operations [5] - For operators within platforms, the opinions require the establishment of a comprehensive quality control system from supplier management to quality traceability and recall [5] - In the live commerce sector, the opinions suggest creating a "quality first" selection mechanism and enhancing the quality training of hosts, along with implementing a blacklist system [5]