Globenewswire·2025-12-12 15:13Core Insights - Venu Holding Corporation has signed a transformative Operator Agreement with Live Nation, marking a significant milestone in its national expansion strategy and revenue outlook [1][3][4] Agreement Details - Live Nation becomes the exclusive tenant and booking agent for The Sunset Amphitheater at McKinney, a 20,000-capacity venue under development in Texas, ensuring high event volume and profit-sharing for VENU [2][7] - The partnership validates VENU's development strategy and enhances its growth trajectory, providing a clearer path to profitability [3][9] Financial Structure - The agreement includes a revenue-sharing model where Live Nation pays VENU escalating percentages of net profits, a fixed per-ticket rent, and parking fees, with accountability measures for ticket sales [7][14][23] - VENU retains all sponsorship and naming rights, ensuring additional revenue streams outside the profit-sharing structure [19][23] Strategic Impact - The collaboration positions VENU to rapidly scale its operations, targeting three new facilities in 2026 and 40 by 2030, while leveraging Live Nation's extensive booking capabilities [9][25] - The partnership is expected to enhance investor confidence and market validation, driving demand for sponsorships and increasing venue prestige [15][28] Operational Advantages - Live Nation's expertise will facilitate a diverse programming schedule at The Sunset McKinney, including concerts, comedy shows, and corporate events, aligning with VENU's omni-content strategy [5][21] - The agreement allows VENU to maintain control over select events and premium offerings, ensuring operational flexibility [6][17]