Jing Ji Guan Cha Wang·2025-12-12 15:21Core Viewpoint - The National Market Supervision Administration released the "Guidelines for Compliance of Pricing Behavior in the Automotive Industry (Draft for Comments)", aiming to regulate pricing behaviors of automotive manufacturers and prevent unfair competition practices [2][3]. Group 1: Pricing Behavior Regulations - The guidelines consist of five chapters and 28 articles, focusing on detailing pricing behavior norms for automotive manufacturers, clarifying pricing behavior requirements for sales enterprises, and guiding the establishment of internal compliance management systems [3]. - It emphasizes full-process price management, requiring a comprehensive pricing management system covering vehicle sales and financial services [3]. - The guidelines prohibit price discrimination among operators under the same transaction conditions and ban price collusion between manufacturers and parts suppliers [3]. Group 2: Sales Enterprise Requirements - The guidelines address issues in new car sales, such as improper pricing and false promotions, mandating accurate price displays and clear promotional rules [4]. - It specifies that promotional rules, terms, and conditions must be prominently displayed, and misleading pricing practices are strictly prohibited [4]. - A risk warning mechanism is encouraged to alert consumers about significantly low prices, ensuring transparency in service charges [4]. Group 3: Internal Compliance Management - The guidelines encourage automotive enterprises to establish a systematic internal pricing compliance management framework to prevent pricing violations from the source [5]. - It outlines six core mechanisms for internal compliance, including price decision-making and risk prevention [5]. - Companies are required to clarify internal responsibilities and update their systems in response to legal and policy changes to ensure effective implementation [5]. Group 4: Industry Response - The China Automotive Industry Association and the China Automobile Circulation Association responded positively, stating that the guidelines provide clear guidance to avoid legal risks and promote compliance [5][6]. - Industry organizations highlighted the importance of collaboration among manufacturers, dealers, regulatory bodies, and consumers to ensure effective execution of the guidelines [6]. - Major automotive companies like BYD, BAIC Group, and Xpeng Motors expressed their commitment to optimizing pricing management and compliance systems in line with the guidelines [6][7].