APPS vs. PUBM: Which Stock Has an Edge in the AdTech Market?
ZACKS·2025-12-12 16:46

Key Takeaways APPS sees strong AGP traction with rising impressions, revenues and on-device demand.PubMatic grows via CTV, AI-driven tools and a broader mid-tier DSP mix despite pressures.APPS shares surged YTD while PUBM declined, with valuations and earnings trends diverging.Digital Turbine (APPS) and PubMatic (PUBM) are both part of the digital advertisement market, serving two different verticals. Digital Turbine is deeply integrated as an on-device advertising and app-distribution platform. PubMatic se ...