Roku's Improving Margins Signal a Turnaround: Is the Stock a Buy Now?

Core Insights - Roku is entering a stronger phase of its turnaround with improving margins and disciplined execution, leading to reshaped performance expectations [1] - The company is projected to achieve significant revenue growth and profitability improvements in the upcoming quarters [2] Financial Performance - In Q3 2025, Roku's platform revenues grew by 17% year over year, gross profit reached $525 million, and adjusted EBITDA increased by 19% [1] - Fourth-quarter revenues are expected to be $1.35 billion, a 12% increase year over year, with platform revenues projected to grow by 15% and platform gross margin at 52% [2] - Full-year projections include $4.11 billion in platform revenue and $395 million in adjusted EBITDA [2] Market Position - Roku remains the leading TV operating system in the U.S., Canada, and Mexico, with a significant market share that exceeds the combined share of its closest competitors [5] - The Zacks consensus estimate for fourth-quarter streaming hours is 38.77 billion, indicating a 13.7% year-over-year growth [5] Advertising Growth - Roku's advertising engine is strengthening, with automated, data-driven ad buying expanding across the platform [7] - Approximately 90% of advertisers using Roku in Q3 were new to the platform, indicating fresh spending from performance marketers and small businesses [9] - Integrations with third-party demand-side platforms, including Amazon's advertising ecosystem, are broadening demand and improving campaign performance [9] Subscription Growth - Roku's streaming services distribution segment is seeing momentum, supported by Premium Subscriptions and the acquisition of Frndly TV [10] - The launch of the Howdy service, priced at $2.99 per month, expands Roku's reach and promotes efficient subscriber acquisition [11] Valuation and Performance Trends - Roku's valuation is attractive compared to the Zacks Broadcast Radio and Television industry and the broader Consumer Discretionary sector, trading at a forward price-to-sales ratio of 2.98X [12] - Over the past six months, Roku delivered a 42.9% return, significantly outperforming the industry's 8.3% decline and the sector's 3.1% drop [14] Competitive Advantage - Roku can monetize high-margin owned inventories more efficiently than competitors like Netflix and Warner Bros Discovery, who face escalating content costs [17] - Roku's data-rich ecosystem positions it well to capture incremental ad spend while maintaining superior margin potential [17] Conclusion - Roku's strengthening margin profile, growing advertising engine, and expanding subscription ecosystem indicate a business regaining momentum at scale [18] - The improving fundamentals support a clear buy stance, making the stock a compelling opportunity for investors [18]