$15B Equity Services Inc. Appoints Alex David as President, CEO

Leadership Changes - Alex David will become the president and CEO of Equity Services Inc. (ESI) starting December 16, succeeding Ata Azarshani, who is retiring after a 40-year career in financial services [1][3] - Brian Nelson has been appointed as the head of growth strategy at ESI, a newly created role, after leaving Atria Wealth Solutions [2] Company Background - ESI, founded in 1968, is the broker/dealer and registered investment advisor affiliate of National Life Insurance Company, which has a history dating back to 1848 [7] - Under Azarshani's leadership, ESI has grown to over 600 financial advisors and manages more than $15 billion in assets [4] Previous Experience of New CEO - Prior to joining ESI, Alex David was at Raymond James Financial Services, overseeing a division with over $100 billion in assets under management and generating over $100 million in new production [5] - David previously revitalized Century Securities at Stifel, quadrupling revenue to $60 million and increasing assets under management to $10 billion [6]