Mips AB (publ) (MPZAY) Shareholder/Analyst Call Transcript

Core Viewpoint - The acquisition of KOROYD by Mips is presented as a strategic merger that enhances the strengths of both companies, emphasizing a strong cultural fit and complementary business models [2][3]. Group 1: Acquisition Logic - The acquisition aligns with Mips' strategy, which is built on three pillars, and it strengthens two of these pillars significantly [3]. - Mips aims to grow its existing business in rotation protection solutions, particularly in helmets for sports and safety categories, which is a primary focus of the acquisition [4].