Marco’s Pizza hires CFO, CMO

Core Insights - Marco's Pizza has appointed Bill Schaffler as Chief Financial Officer and Steve Kennedy as Chief Marketing Officer to support its growth strategy [8] - Both executives bring over two decades of experience in restaurant finance and marketing, which will aid in maintaining disciplined financial leadership and innovative marketing [8] - The pizza chain opened 41 restaurants in the first half of 2025 and is projected to achieve a 28% year-over-year increase in new store openings [8] Group 1: Executive Appointments - Bill Schaffler has a background in multi-unit expansion and financial performance, previously serving as CFO at Hopdoddy Burger Bar [3][4] - Steve Kennedy has experience in marketing and digital transformation, having served as EVP and head of marketing at Noodles & Company [5][6] - Both executives are expected to enhance Marco's growth through data-driven marketing and operational efficiencies [7][8] Group 2: Growth Strategy - Marco's Pizza aims to accelerate growth by emphasizing quality, people, and franchisee relationships [7] - The company is focused on maintaining a disciplined approach to financial leadership while pursuing aggressive expansion plans [8] - The chain's recent performance indicates a strong trajectory with significant new store openings planned [8]