Zhong Guo Xin Wen Wang·2025-12-12 03:00Core Insights - Qingdao Beer has been recognized as the only local state-owned enterprise in Shandong Province to be included in the "State-owned Enterprises Social Responsibility Blue Book (2025)" for its commitment to high-quality development and social responsibility [1] Group 1: Innovation and Development - The company leverages its national-level innovation platform to enhance its capabilities in strain research, flavor control, low-carbon brewing, and product innovation, leading to the cultivation of new productive forces [2] - Qingdao Beer has won the National Science and Technology Progress Award for the fourth time, making it the only company in the brewing industry to achieve this honor [2] - The product matrix has expanded to include over 100 varieties across nine major series, catering to diverse consumer needs with superior quality and innovative flavors [2] Group 2: Digital Transformation - Qingdao Beer is committed to a comprehensive digital transformation, optimizing organizational structure, business processes, and operational models [3] - The company has implemented five major projects focusing on product optimization, agile innovation, process optimization, data quality, and talent organization [3] - It has established the world's first "sustainable lighthouse factory" in the food and beverage industry and has built 25 national-level green factories, leading the industry in energy efficiency and sustainability [3] Group 3: Industry Ecosystem and Market Expansion - The company is innovating its business models around beer, enhancing experiences through museums, festivals, bars, hotels, and other integrated tourism and retail formats [4] - Qingdao Beer is expanding its fresh delivery business across over 30 cities, driving new retail and consumption patterns [4] - The brand value of Qingdao Beer is reported at 280.355 billion, ranking it first in the Chinese beer industry and among the world's top 500 brands [4]