Why 2026 is a reset year for the US food industry

Executives will need to rethink how they engage consumers, balance promotions with brand value and communicate why premium products are worth the price. Those who ignore these shifts will discover that even the strongest brands are vulnerable to volume erosion. Companies that successfully innovate around value propositions, like smaller pack sizes, bundling strategies or targeted promotions, will likely have a competitive advantage.For manufacturers, the implications are significant. Pricing power, a primar ...