Nan Fang Du Shi Bao·2025-12-13 01:24Group 1 - The National Market Supervision Administration released the "Guidelines for Compliance of Price Behavior in the Automotive Industry" to regulate pricing behaviors in the automotive sector [1][2] - The guidelines specify compliance requirements for pricing from vehicle production to parts, emphasizing clear rebate policies and respect for dealers' pricing autonomy [1][2] - The guidelines prohibit unfair pricing practices aimed at eliminating competition or monopolizing the market, ensuring that manufacturers maintain factory prices above production costs [1][2] Group 2 - The guidelines address issues such as misleading pricing, false promotions, and require clear pricing displays in physical and online sales environments [2] - A risk warning mechanism is encouraged to inform consumers about significant price reductions and potential risks [2] - The guidelines aim to help automotive companies establish systematic internal price compliance management to prevent pricing violations [2] Group 3 - The China Automobile Dealers Association highlighted that chaotic price wars have become a bottleneck for healthy industry development, with 52.6% of dealers reporting losses and 74.4% facing price inversions [3] - The association calls for manufacturers to optimize business policies and for dealers to adhere to compliance standards to build consumer trust [3] - Several automotive companies, including XPeng Motors and BYD, have committed to using the guidelines as a reference to enhance their pricing management and compliance systems [3][4]