市场监管总局等部门发文要求直播电商明确选品机制

Core Viewpoint - The article discusses the issuance of guidelines by the State Administration for Market Regulation, in collaboration with other departments, aimed at enhancing the quality of products and services on online trading platforms, particularly focusing on the live-streaming e-commerce sector [1][3]. Group 1: Guidelines and Objectives - The guidelines emphasize improving consumer satisfaction and enhancing the sense of safety in consumption as both the starting point and the endpoint [1][3]. - The initiative aims to shift the focus from "large quantity" to "high quality" in online trading platforms, deploying various measures to achieve this goal [1][3]. Group 2: Innovative Measures - The guidelines propose a series of innovative measures, including supporting platforms to leverage data advantages to develop new manufacturing models such as demand-driven production and sales-based production [1][3]. - Platforms are encouraged to establish a Chief Quality Officer system to guide algorithm logic towards prioritizing quality [1][3]. - There is a requirement for live-streaming e-commerce to enhance the quality management training of marketing personnel and to establish a quality-centric selection and training mechanism to improve supply quality from the source [1][3]. Group 3: Quality Assurance and Monitoring - The guidelines introduce a "Product Digital Passport" plan to pilot quality safety coding verification in key product areas, creating a mechanism for tracing authenticity and origin through coding [2][4]. - A national industrial product quality safety monitoring and early warning platform will be established, utilizing big data and artificial intelligence for proactive regulation [2][4]. - The guidelines aim to address issues such as false advertising on online trading platforms by promoting the development of national recommended standards for "Network Live Streaming Platform Service Management Requirements" [2][4].