《疯狂动物城2》带火DQ是意外？CFB集团CEO许惟抡：将偶然的流量热度转化为实实在在的消费势能

Core Insights - The unexpected popularity of "Zootopia 2" has significantly boosted the sales of DQ ice cream, which is now a preferred snack for moviegoers due to its unique characteristics such as a "frozen texture that lasts for two hours" and "solid taste that does not easily melt" [1][2] - The surge in DQ's popularity during the winter ice cream sales slump is attributed to the company's long-term core capabilities, including deep insights into the preferences of young Chinese consumers and agile execution across the organization [1] Company Strategy - CFB Group, the operator of DQ ice cream in China, has successfully completed a brand localization transformation over nine years, turning the once struggling foreign brand into a benchmark for joyful consumption among young people [1] - The company emphasizes the importance of understanding the consumption emotions and social needs of the young demographic, allowing for quick responses to emerging consumer trends [2] Market Position - DQ ice cream has established itself as the leading brand in the Chinese ice cream chain market, capitalizing on the recent social media buzz generated by "Zootopia 2" [1] - The ability to convert spontaneous social media trends into tangible consumer momentum is a key strength of the company, ensuring that it can effectively harness each wave of unexpected traffic [2]