“怀集味道”含金量+1！运营主体达源供销公司入围广东TOP50

Core Viewpoint - The "Huai Ji Taste" brand, operated by Zhaoqing Dayuan Supply and Marketing Agricultural Co., Ltd., has been recognized for its brand value of 28 million yuan, ranking 47th in the "Top 50 Agricultural Enterprise Brand Values in Guangdong" [5][3]. Group 1: Brand Value and Achievements - The brand value of "Huai Ji Taste" is 28 million yuan, reflecting the company's development strength and the collaborative efforts with the Tianhe District support team [5][6]. - In 2024, "Huai Ji Taste" won multiple awards, including a bronze medal at the first County Brand Arena and recognition as one of the most influential regional public brands for vegetables [12]. - The sales revenue of "Huai Ji Taste" reached 177 million yuan, covering the Greater Bay Area and exporting to countries like Saudi Arabia and Turkey [13]. Group 2: Operational Strategies - Dayuan Company employs three main strategies: standardized system construction, reverse land technology docking, and seed source protection to enhance brand value [11]. - The company integrates high-quality agricultural resources and promotes local specialty products, establishing a full-chain service system from production to consumption [18][15]. Group 3: Collaborative Efforts and Innovations - The Tianhe District support team has facilitated the establishment of a comprehensive service station, promoting agricultural technology and product supply agreements with local hotels [21][23]. - The company has organized participation in various exhibitions to enhance brand visibility, resulting in increased transportation capacity and significant income for local farmers [25][26]. Group 4: Community and Ecological Integration - Dayuan Company adopts a model that integrates enterprises, cooperatives, farmers, and bases, embedding farmers into the brand value chain [28]. - The expansion of bamboo shoots cultivation and processing facilities has created numerous job opportunities, contributing to local economic development [30].