陆川猪、三黄鸡……广西玉林“鬱字号”香飘大湾区！“媒体+”助攻签约揽订单

Core Points - Guangxi Yulin City showcased over 60 varieties of "Yuzihao" specialty agricultural products at the 2025 Greater Bay Area Agricultural Products Trade Fair, marking a significant step in entering the core consumer market of South China [2][3][4][5] - The city aims to establish a brand architecture system to make "Yuzihao" synonymous with safety, quality, and trust [7][8] - By 2027, Yulin plans to add more than three regional public brands, over 16 enterprise brands, and more than 19 agricultural product brands, along with a quality traceability network [11][12][14] Agricultural Products Highlights - Luchuan Pig, known for its thin skin and tender meat, has a history of over 2,000 years and is recognized as one of China's eight famous pigs [16][18] - The brand value of Luchuan Pig is projected to reach 3.628 billion yuan by 2025, following its certification as a geographical indication trademark in 2023 [19][20] - The unique qualities of Yulin's agricultural products, such as the rich selenium content in Fumian tea and the health attributes of Bobai longan, have garnered positive feedback from buyers [27][29][30] Market Strategy - The promotional event successfully facilitated cooperation agreements between Yulin enterprises and several Greater Bay Area buyers, laying a solid foundation for the large-scale entry of "Yuzihao" products into the market [33] - The "Media+" approach has enhanced the brand's visibility in the Greater Bay Area and effectively connected channel resources, transitioning Yulin's quality agricultural products from obscurity to prominence [35][36] - Future strategies will focus on deepening the "going out" brand strategy, leveraging media promotion and market exhibitions to target key markets like the Greater Bay Area and the Yangtze River Delta [37][38]