“媒体+”擦亮疆品品牌名片，“鄯心善果”闪耀大湾区农交会

Core Insights - The article highlights the promotion of the "Shanxin Good Fruit" agricultural regional public brand from Shanshan County, Xinjiang, at the 2025 Greater Bay Area Agricultural Products Trade Fair, emphasizing its significance in enhancing the county's agricultural profile and market reach [10][34]. Group 1: Brand Promotion and Significance - The "Shanxin Good Fruit" brand was introduced during the trade fair, attracting interest from attendees unfamiliar with Shanshan County [13][34]. - The brand aims to integrate high-quality agricultural products from the county under a unified branding strategy to enhance competitiveness [26][27]. Group 2: Agricultural Characteristics and Production - Shanshan County is located in the Turpan Basin, characterized by high temperatures, low rainfall, and significant sunlight, contributing to the high sweetness and juiciness of its grapes and Hami melons [20][22]. - The county has a grape planting area of 336,500 acres, with a total production of 840,000 tons, and is recognized as a "gene bank" for grape varieties in China [23][24]. Group 3: Future Development Plans - The modern agricultural industrial park in Shanshan County has been included in the proposed list for national-level modern agricultural industrial parks, focusing on grape and Hami melon cultivation [31]. - The park aims to serve as a national demonstration area for high-quality seedless white grapes and green premium Hami melons, integrating agriculture with tourism [32][33].