中国新茶饮（供应链）企业TOP50揭晓！“媒体+智库”视角勾勒产业双价值标杆

Core Insights - The 2025 "Zhu-Zun Cup" China New Tea Beverage (Supply Chain) Brand Value Top 50 list and special report were released, highlighting the industry's core competitiveness and development trends [3][4][5] - The new tea beverage sector is identified as a "billion-level" core category in consumer markets, significantly activating agricultural development and serving as a key consumption engine for rural revitalization [14][15] - The industry is transitioning from rapid growth to a critical transformation phase, shifting focus from brand marketing to supply chain efficiency and cost management [15][21] Industry Overview - The report categorizes the top companies into five dimensions: brand leadership, flavor sourcing, supply chain support, integration capabilities, and ecological collaboration [9][10] - The evaluation criteria have evolved from traditional metrics like store count and revenue to a multi-dimensional analysis of raw material quality, supply capacity, service depth, and ecological construction [10][11] Strategic Developments - Supply chain strategies are moving from "scale expansion" to "efficiency enhancement and cost precision" for refined operations [20][21] - The product strategy emphasizes direct sourcing from origin and "healthy industrialization" to ensure quality [21][22] - Technological advancements focus on smart equipment upgrades and digital logistics to overcome efficiency bottlenecks [22][23] Collaborative Efforts - The initiative is supported by a collaboration model involving government, research institutions, enterprises, and tea farmers, aiming to enhance the income of tea farmers in Zunyi [26][28] - The event aims to establish Zunyi as a "national new tea beverage supply chain center" and create a national supply chain alliance [28][29] - The event also emphasizes social responsibility and the value of empowering rural revitalization through concrete agricultural goals [30] Event Highlights - The Guangdong-Qian collaboration team was recognized as an innovative demonstration unit for rural revitalization and new tea beverage supply chain construction [32] - The event attracted over 600 exhibitors, more than a thousand key buyers, and over ten thousand professional visitors, showcasing the significance of the agricultural industry in the Greater Bay Area [35][36]