山西零售巨头美特好遭遇挤兑风波，32年商业传奇“命悬一线”

Core Viewpoint - The crisis faced by Meitehao is a reflection of the broader challenges in the traditional retail sector, marked by consumer panic and cash flow issues, leading to a vicious cycle of stock shortages and further consumer distrust [1][10][21] Group 1: Crisis Signs - The crisis began with an announcement on December 10, indicating a store upgrade period, which led to a rush of consumers depleting stock [1][12] - Earlier signs included the closure of 14 stores in October, causing initial panic and stock shortages of essential items [3][13] - Regulatory bodies in Shanxi demanded Meitehao ensure product supply and open refund channels, but strict conditions hindered consumer access [3][15] Group 2: Vicious Cycle of Panic - Meitehao, a leading retailer in Shanxi, has a sales scale exceeding 6.55 billion yuan in 2024, with a growth rate of 5% against a backdrop of only 0.3% average growth in the top 100 supermarkets [3][16] - The retail model's reliance on prepaid cards has made Meitehao vulnerable during consumer rushes, as cash flow is strained when inventory is rapidly depleted [4][16] - The company is currently trapped in a cycle of panic, stock shortages, and further panic, with some stores reportedly out of stock [4][16] Group 3: Strategic Adjustments - In response to the crisis, Meitehao is attempting a strategic transformation by launching the "Happy Big Market" brand, integrating supermarket, dining, and factory models [4][18] - The company has invested 660 million yuan in the "Youxian Duoge" central kitchen factory, indicating a significant shift towards heavy asset investment [6][18] - Plans to open four new "Happy Big Market" stores in Taiyuan by early 2026 reflect a strategy of closing underperforming stores while expanding new formats [7][18] Group 4: Industry Context - The challenges faced by Meitehao are indicative of a broader struggle within the traditional retail sector in Shanxi and nationwide, as competitors like Sam's Club and emerging brands like Yijiaqin disrupt the market [8][19] - The entry of national brands like Hema into the Shanxi market is expected to intensify competition for local retailers [8][19] Group 5: Future Outlook - Meitehao has stated it will not close and will continue operations, with 34 stores still functioning [10][19] - The company faces the dual challenge of addressing immediate cash flow issues while pursuing long-term transformation strategies [10][19] - The founder's remarks highlight the urgent need for innovation and transformation to navigate the rapidly changing retail landscape [10][21]