Investopedia·2025-12-13 13:01Group 1 - Retailers are extending discounts on various goods, including sports gear and books, to attract price-sensitive consumers amid rising costs and tariffs [2][3] - The average size of discounts on Amazon has slightly decreased from 2024 to 2025, with markdowns rarely exceeding 5% [3] - Major retailers like Target and Lowe's are promoting sales and encouraging consumers to take their time with purchases [5][9] Group 2 - Merchants are providing clear deadlines for holiday orders to ensure timely delivery, with cut-off dates varying by retailer [6] - Up to 20% of items may be available at their lowest prices of the year leading up to Christmas, with average reductions around 20% [7] - Heavily discounted categories include toys, books, games, and apparel, which are expected to remain well discounted [8][9]