Ryan Serhant, a real-estate mogul who’s met over 100 billionaires, reveals his best networking advice: ‘Every room I go into, I use the two C’s’

Core Insights - Ryan Serhant's brokerage, Serhant., is projected to close $6 billion in sales this year, highlighting the company's significant growth and success in the real estate market [1] - The company has established a strong network, with Serhant claiming to have met 101 billionaires and closed over $15 billion in real estate transactions throughout his career [1] - Serhant's approach to sales emphasizes relationship-building over transactions, which he believes is key to his success [4] Company Strategy - The sales strategy of Serhant. focuses on approachability, with the belief that people prefer shopping with friends rather than feeling sold to [4] - The company maintains a high agent retention rate of 99%, indicating strong internal culture and support for its agents [5] - Serhant engages with potential clients by following up quickly after initial meetings, reinforcing the importance of timely communication in building relationships [2][3] Networking Approach - Serhant employs a simple networking technique involving giving compliments and finding common ground to foster connections [2] - He aims to meet between five and 15 new people daily, viewing his contact list as "contact currency" that is built on relationships rather than mere transactions [3] - The company’s success is attributed to the trust established between buyers and sellers, as demonstrated by a significant $308 million in property sales made over the phone [4]