购在中国·2025山东暖冬消费季启动

Core Viewpoint - The "2025 Shandong Warm Winter Consumption Season" has been launched, aiming to stimulate consumer spending through various promotional activities and financial incentives [1] Group 1: Consumption Guidelines and Lists - The Shandong Provincial Department of Commerce released three consumption guides: 1. The Shandong New Business Format Vitality Consumption Guide, which includes 64 cutting-edge formats such as live e-commerce, instant retail, smart business circles, and leisure experiences [1] 2. The Shandong New Scene Experience List, featuring 109 benchmark scenarios like night-time consumption hubs, characteristic commercial streets, themed markets, cultural tourism integration, and immersive experiences [1] 3. The Shandong Warm Winter New Supply List, which aggregates 74 quality supplies including smart home appliances, specialty foods, health services, and cultural creative products [1] Group 2: Financial Support and Consumer Incentives - The warm winter consumption season is supported by over 300 million yuan in financial resources from fiscal, financial, and platform funds, providing tangible subsidies for consumers [1] - Financial institutions such as Alipay, Gaode Map, and China UnionPay have launched a series of additional discount activities, allowing consumers to enjoy multiple benefits in various spending scenarios including movies, shopping, and fuel recharge [1] Group 3: Event Context - This event is part of the "Buy in China" series organized by the Ministry of Commerce and six other departments, highlighting its significance as a key supporting activity for the "2025 Shandong Warm Winter Consumption Season" [1]