Da Zhong Ri Bao·2025-12-14 00:49Core Insights - Shandong's consumption market remains active entering winter, driven by initiatives like "trade-in for new" and "foundation building for entities" to enhance high-quality economic development [1] Group 1: Consumption Growth - The "trade-in for new" policy has generated a consumption increment valued at over 100 billion, with subsidies exceeding 20 billion RMB, leading to sales exceeding 170 billion RMB by October 2025 [2] - Daily applications for automobile updates reach nearly 3,000, with 478,000 applications for scrapping and 431,000 for replacement as of October 31 [2] - In the home appliance sector, 10.154 million new appliances were sold through trade-in, averaging 33,000 daily applications, while 5.894 million 3C digital products and 1.144 million electric bicycles were also updated [2] Group 2: Community and Enterprise Engagement - Community initiatives have included over 100 events promoting "trade-in for new," providing one-stop services for residents, including policy interpretation and product displays [2] - Brands like Hitachi, Haier, and SAIC Volkswagen are directly engaging with rural markets, facilitating the entire process of old product evaluation and new product selection [3] - Companies are leveraging the policy to accelerate channel upgrades, with community services being expanded to more rural areas and enterprises [3] Group 3: Economic Performance - Shandong's retail sales reached 30,386.1 billion RMB in the first three quarters, with a year-on-year growth of 5.6%, outperforming the national average by 1.1 percentage points [4] - The innovation of consumption scenarios has been a key factor in driving growth, with new store openings and revitalization of traditional shopping areas attracting consumer interest [4] - The service sector has seen significant growth, with entertainment, public facilities management, and business services reporting revenue increases of 19.4%, 18.9%, and 16.9% respectively [4] Group 4: Brand and Investment Dynamics - Local brands like Haier, Hisense, and Qingdao Beer are leading the market, with Qingdao Beer Museum generating over 250 million RMB in revenue since its opening [5] - External investments are also increasing, with companies like Hema expanding into lower-tier cities and Sam's Club opening new stores in Shandong [5] - The transition of Shandong's economy is shifting from scale expansion to a focus on quality and efficiency, with digital transformation and industry integration becoming core drivers [5]