海南老爸茶非遗传承人培养基地成立
Hai Nan Ri Bao·2025-12-14 01:40

Group 1 - The event titled "'Intangible Cultural Heritage+' Empowering the Development of the Real Economy" was held in Haikou, focusing on the integration of Hainan's "Old Dad Tea" cultural heritage into modern applications and sustainable development [1] - A non-heritage exhibition hall for Old Dad Tea was inaugurated, showcasing its historical context, craftsmanship, and cultural significance through various media [1] - The establishment of a training base for inheritors of Old Dad Tea culture aims to create a standardized system for talent cultivation, ensuring the continuity of this cultural heritage [1] Group 2 - Experts from various fields discussed strategies for "breaking the circle" of the Old Dad Tea industry, emphasizing the transformation from a regional leisure product to a cultural experience representing Hainan's slow lifestyle [2] - The integration of the cultural essence of Old Dad Tea, characterized by "leisure" and "sharing," into product design and branding was highlighted as a way to enhance consumer attraction [2] - The launch of the "Coconut Island Gift Collection" online marketplace aims to expand market channels for Old Dad Tea and related products, facilitating the incorporation of intangible cultural heritage into modern consumption [1][2]

海南老爸茶非遗传承人培养基地成立 - Reportify