谁把时令做成生意

Group 1 - The rise of seasonal consumption reflects the shift from ownership to experience in consumer behavior, emphasizing emotional experiences and cultural symbols [1][2] - Seasonal consumption is rooted in ancient wisdom and is being integrated into modern life through new forms like seasonal pastries and herbal teas, enhancing consumer awareness of seasonal changes and traditional culture [1][2] - Brands are leveraging seasonal changes to create limited products and immersive experiences, turning seasonal themes into compelling reasons for consumption [2] Group 2 - Consumers who value ritual also demand high product quality and practicality, indicating that seasonal consumption should not be superficial or short-lived [2] - Brands that successfully create a sense of ritual while maintaining product quality and service are more likely to earn consumer trust and loyalty [2] - The trend of seasonal consumption is fundamentally linked to consumption upgrades and product innovation, providing opportunities for revitalizing the market [3]