车市年终翘尾失败 2026年市场承压

Group 1 - The automotive market is experiencing a significant slowdown as various regions exhaust their vehicle trade-in subsidies, leading to a lack of consumer activity in dealerships [2][4] - The cancellation of national and local subsidies, along with the introduction of a 50% purchase tax on new energy vehicles starting next year, has negatively impacted market expectations for year-end sales [2][4] - In November, retail sales of passenger vehicles dropped to 2.225 million units, a year-on-year decrease of 8.1%, with fuel vehicles seeing a 22% decline [4][5] Group 2 - Car manufacturers are implementing their own discount policies to stimulate sales, including covering the increased purchase tax for vehicles ordered before the subsidy deadline [3][8] - The China Automobile Dealers Association reported that the overall survival status of dealers is expected to worsen in the coming year, indicating a lack of confidence in the market [4][8] - The 2025 vehicle trade-in subsidy is projected to exceed 180 billion yuan, with a significant portion allocated to automotive subsidies, suggesting potential growth in the market despite current challenges [8][11] Group 3 - Some automakers remain optimistic about the 2026 market, anticipating stable demand for fuel vehicles and growth in hybrid and plug-in models [9][10] - Companies are developing strategies to adapt to policy changes, including monitoring local subsidy dynamics and adjusting product offerings to meet consumer needs [10][11] - There is potential for new growth points in the market, particularly through rural consumption initiatives and the expansion of services related to used cars and aftermarket activities [11]