出海进入“深水区”，数字变革引领中国品牌全球化启动全方位“系统重构”

Group 1 - The core viewpoint is that the globalization of Chinese brands is transitioning from superficial competition in products and marketing to deeper challenges in technology empowerment and compliance infrastructure [1] - The restaurant and retail chain industry is moving from a simple sales model (1.0) and single-store output (2.0) to a digitally-driven model (3.0), where digital infrastructure is crucial for scaling [1] - Key challenges for restaurant brands in global expansion include unified POS systems, global supply chain data integration, and cross-border team collaboration management [1] Group 2 - Southeast Asia presents significant challenges due to diverse cultural backgrounds, consumption habits, payment methods, and logistics systems across countries [3] - Regulatory and compliance risks are heightened in Southeast Asia, with countries like Indonesia enforcing data localization and Thailand implementing personal data protection laws [3][4] - The penetration rates for online ordering and electronic payments in Southeast Asia are low, with local brands still relying heavily on cash payments, complicating cross-border operations for chain brands [4] Group 3 - A global digital management system can provide data insights across consumer purchasing behavior, cash flow management, and supply chain management, facilitating brand expansion and localization [4] - PingPong plans to invest in optimizing digital payment infrastructure focused on efficiency and security, enhancing global trade digital infrastructure to empower Chinese brands [4]