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Core Viewpoint - The State Administration for Market Regulation, along with other departments, has issued guidelines to enhance product and service quality on online trading platforms, particularly focusing on live e-commerce, to ensure healthy growth and maintain quality safety standards [1][3]. Group 1: Key Measures - The guidelines emphasize improving consumer satisfaction and safety, aiming to shift from quantity to quality in online transactions through various initiatives [1][3]. - A series of innovative measures are proposed, including supporting platforms to utilize data advantages for on-demand production and encouraging the establishment of Chief Quality Officer roles to focus on quality [2][9]. - The introduction of a "product digital passport" plan aims to enhance quality safety verification and create a full-chain traceability mechanism [2][9]. Group 2: Addressing Common Issues - The guidelines address prevalent issues such as counterfeit products and inconsistent service standards, aiming to ensure consumers can purchase genuine products online [5][6]. - It promotes the establishment of online service standards and improved after-sales services, particularly for vulnerable groups like the elderly [5][6]. - The guidelines also emphasize collaborative governance, involving regulatory bodies, platforms, industry associations, and consumer organizations to create a comprehensive oversight framework [5][6]. Group 3: Implementation and Future Steps - The market regulator plans to work with relevant departments to ensure effective implementation of these policies through regular supervision and promotion of best practices [8]. - The guidelines require platforms to enhance their entry review processes and utilize digital technologies for daily management, ensuring that dishonest practices are minimized [9]. - For live e-commerce, the guidelines advocate for a quality-first selection mechanism and training for hosts, along with the establishment of a "blacklist" system to promote high-quality content and products [9].