岚图汽车卢放：必须啃下豪华轿车市场这块“硬骨头”

Core Insights - The launch of the Lantu Zhi Guang L at a price range of 279,900 to 309,900 yuan marks a strategic entry into the luxury sedan market, aiming to challenge the dominance of traditional German and Japanese brands [2] - Lantu's chairman emphasizes the need for Chinese electric vehicles to disrupt the luxury market, which has been historically dominated by foreign brands due to their established technology and brand strength [2][3] - The shift in consumer mindset towards electric vehicles is evident, with increasing interest from traditional luxury car owners in considering new energy vehicles [3] Market Dynamics - The luxury sedan market, previously monopolized by foreign brands like BBA (Benz, BMW, Audi), is experiencing a transformation with the emergence of Chinese electric vehicles such as BYD Han and Zeekr 001 [3] - During the 14th Five-Year Plan period, while Chinese brands excelled in the SUV and MPV segments, they have struggled to gain a foothold in the luxury sedan market [3] Strategic Approach - Lantu aims to leverage its technological advancements, such as the 800V high-voltage platform and intelligent four-wheel drive system, to differentiate its products in a competitive market [4] - The company is focused on enhancing brand and user experience, with 40% of its users coming from existing BBA customers, indicating a positive trend in brand perception [4] - Lantu acknowledges that while technological superiority can be achieved quickly, building brand equity takes time, and the company is committed to long-term strategies to overcome consumer biases [4] Industry Collaboration - The chairman calls for a collective effort among Chinese brands to penetrate the luxury sedan market, with the Lantu Zhi Guang L serving as a catalyst for this movement [5]