从“打卡式旅游”到“沉浸式消费” 情绪、技术与IP正在重塑文旅消费新生态

Group 1 - The core viewpoint of the articles highlights a significant transformation in the cultural and tourism consumption landscape, shifting from mere sightseeing to immersive experiences that create emotional connections and lasting memories [1][2][3] - The rise of emotional value is identified as a key driver in the consumption patterns of Generation Z, moving from temporary gratification to a sustained pursuit of immersion, presence, and healing [2] - Data indicates a strong market willingness to pay for immersive experiences, with a 7.2% increase in users staying two days or more in one location and a 300% year-on-year surge in searches for immersive entertainment projects [2] Group 2 - The demand for immersive experiences is pushing supply upgrades, with technology and intellectual property (IP) becoming essential pillars in creating these experiences [3] - Companies like IMAX are focusing on transforming static culture into dynamic experiences, enhancing audience engagement through storytelling that creates lasting memories [3] - The integration of local culture, outdoor activities, and high-quality services is becoming mainstream, as seen in the offerings of companies like Fosun Tourism, which have increased average visitor stay from approximately 1 day to 2.5 days [4]