深圳住房“以旧换新”推出新样本

Core Insights - The "old-for-new" housing exchange model is gaining traction in various cities, with Shenzhen launching the "Nanshan Housing Exchange" initiative aimed at facilitating this process for residents [1][2] - The initiative offers significant benefits, including discounts on new home purchases, transaction discounts, loan benefits, home decoration subsidies, and housing exchange rights, collectively termed as "eight major benefits" [1] - A unique feature of the program allows participants to receive a full refund of their deposit if their old home is not sold within 30 days of signing the new home purchase agreement, reducing financial risks for buyers [1] Industry Trends - Following the introduction of the "old-for-new" initiative, there has been an increase in foot traffic and transaction conversion rates in new housing projects in Shenzhen [2] - Despite interest from homeowners in the "old-for-new" program, concerns remain regarding the ability to sell second-hand homes quickly, as the current market favors low prices for transactions [2] - The "old-for-new" initiative is seen as beneficial for connecting the first and second-hand housing markets, potentially increasing market activity, with expectations of similar measures being adopted in more cities [2]