抓住动画电影发展机遇

Core Insights - The animation film industry is experiencing significant growth, driven by its ability to adapt to changing audience preferences and consumption habits [1][2] - Animation films are increasingly recognized by audiences of all ages, with a notable percentage of adult viewers, indicating a shift in perception regarding animated content [2] - The domestic animation film market is poised for new opportunities and challenges, supported by a rich cultural heritage and strong technological capabilities [2][3] Group 1 - Animation films are capturing a large share of the global box office, with three out of the top ten domestic films being animated, reflecting their popularity and market potential [1] - The success of films like "Ne Zha" demonstrates that animated films resonate with adult audiences, with over 42% of viewers aged 30 to 39 [2] - The current landscape of domestic animation films is characterized by a blend of globalization and technological advancement, providing a fertile ground for creative storytelling [2][3] Group 2 - There is a need for a systematic approach to develop high-quality intellectual properties (IPs) in the domestic animation sector, as the current quantity of premium IPs is insufficient compared to international counterparts [3] - The industry should focus on quality and innovation in storytelling, leveraging advanced technology to creatively transform traditional Chinese culture [3] - A balanced and diverse industry ecosystem is essential to avoid homogenization and ensure that content quality meets audience demands, promoting a richer cultural narrative [4]