Core Insights - Shenzhen's cross-border e-commerce has seen a remarkable revenue increase of 33 times over the past decade, with annual revenue exceeding 20 billion yuan, showcasing a strong entrepreneurial spirit among the "post-90s" generation [1] - The "Shenzhen Cross-Border Big Sale" initiative aims to comprehensively showcase Shenzhen's innovative practices in cross-border e-commerce through in-depth analyses of listed companies and feature stories on unique sellers [2] - Shenzhen has been recognized as the "capital of cross-border e-commerce" in China, leading the nation in cross-border e-commerce import and export volume for three consecutive years, projected to reach 372 billion yuan in 2024, accounting for nearly 40% of the national total [1] Group 1 - The "Shenzhen Cross-Border Big Sale" initiative will include a series of news reports that deeply analyze the brand journeys of listed companies, highlighting the global success of Shenzhen brands [2] - Shenzhen currently hosts 17 listed cross-border e-commerce companies, including notable names such as Anker Innovations and Ugreen Technology, which serve as benchmarks for other brands looking to expand internationally [2] - Unique sellers, referred to as "dark horse" sellers, are also key subjects of reporting, with examples including a flying camera company generating 1 billion yuan in annual sales and a lawnmower robot that tops Amazon sales charts [2] Group 2 - The initiative will produce supplementary materials such as case studies, quarterly rankings, and brand competitiveness white papers, alongside brand activity systems like offline salons and factory tours to enhance industry collaboration [3] - The campaign will leverage multi-channel dissemination through digital platforms and social media to amplify its reach, utilizing the authoritative media platform of Shenzhen Business News and the digital capabilities of the Read Creation client [3] - The comprehensive approach aims to present a complete picture of Shenzhen's cross-border e-commerce landscape and provide high-quality information services and resource connection platforms for industry development [3]