“买全球卖全球”，义乌小商品市场缘何越做越大——且到义乌看传奇

Core Insights - Yiwu has transformed from a small county with limited resources into a global hub for small commodities, establishing trade relations with over 230 countries and regions, embodying the concept of "buy globally, sell globally" [4][5][6] Group 1: Market Development - The Yiwu International Trade City features over 75,000 business units and more than 2.1 million types of products, showcasing a vibrant marketplace with diverse customers and merchants [6][10] - The establishment of the first small commodity market, Lake Qingmen Market, was a result of local government initiatives to support market liberalization, aligning with national policies and public sentiment [7][8] - Yiwu merchants have demonstrated resilience and adaptability, capitalizing on market opportunities during economic shifts, such as the introduction of the Euro and the 2008 financial crisis [9][10][11] Group 2: Innovation and Branding - Yiwu merchants are increasingly focusing on innovation and brand development, with examples of young entrepreneurs successfully launching unique products that gain international traction [10][11] - The city has embraced e-commerce, becoming the largest city in China for cross-border e-commerce imports, reflecting a shift towards online trading platforms [11][12] - Yiwu's "Brand Going Global" initiative aims to promote local brands and products in international markets, enhancing visibility and competitiveness [13] Group 3: Government Support and Policy - The local government plays a crucial role in market regulation and support, implementing measures to enhance market order and protect merchants' rights [21][22] - Yiwu has established a comprehensive service system for businesses, including a knowledge property rights service center to assist merchants with patent and trademark registrations [29][30] - The introduction of the "market procurement trade method" has streamlined customs processes, significantly improving logistics efficiency and reducing costs for exporters [24][25] Group 4: Future Directions - The future of Yiwu's market lies in talent development, emphasizing the need for skilled professionals who can navigate international trade and digital commerce [33] - There is a strong push for brand development to meet global consumer demands for quality and compliance, positioning Yiwu products favorably in international markets [34] - Yiwu aims to evolve from a goods distribution center to a global trade information hub, facilitating direct consumer access to international products through digital platforms [35]