苏州影市突破9亿元大关

Core Insights - The Suzhou film market has shown significant growth, with total box office revenue surpassing 900 million yuan in 2025, exceeding last year's 770 million yuan, indicating a mature and high-quality cultural consumption ecosystem [1][2] - Suzhou ranks first in the province and ninth nationally in box office performance, with over 2.2 million screenings and nearly 21.67 million attendees [1] - The city's strong economic foundation, high population quality, and urbanization level contribute to its resilience and recovery in the film market, making it a crucial pillar for national box office performance [1] Box Office Performance - Suzhou's box office reached 77.7 million yuan by October 9, 2025, surpassing the total for 2024 [2] - The Spring Festival period generated 157 million yuan, a 35% increase from the previous year, marking the highest performance in three years [2] - The summer box office exceeded 256 million yuan, with a 9.12% year-on-year growth, and 6.7 million attendees, reflecting a 17.44% increase [2] Audience Engagement and Market Dynamics - The consistent box office growth across various holiday periods indicates a normalization of viewing habits among Suzhou audiences, with films becoming an essential part of social life [2] - There is a strong demand for high-quality domestic and international films, showcasing the maturity of audience preferences and market inclusivity [2] Government Initiatives and Market Support - The Suzhou film authorities have implemented various consumer-friendly policies, including the distribution of movie consumption vouchers, which attracted over 407,000 users during the Spring Festival, generating over 20 million yuan in box office [3] - The "2025 Suzhou Summer Movie Consumption Voucher" initiative reached nearly 210,000 viewers, contributing over 8.2 million yuan to summer box office growth [3] - Events like the "Tribute to Classics: International Restoration Film Exhibition" enhance Suzhou's reputation as a "Jiangnan Film City," attracting audiences from outside the city [3] Upcoming Events - Suzhou plans to launch a series of "Follow the Movie to New Year" activities, offering diverse viewing experiences and discounts to enhance the New Year consumption scene [4]