四川这3个城市试点消费新业态新模式新场景

Core Viewpoint - The central government has allocated a total of 1 billion yuan to support three cities in Sichuan Province—Chengdu, Mianyang, and Nanchong—as part of a pilot program aimed at enhancing new consumption models and scenarios in 50 selected cities across the country [1][3]. Group 1: Financial Support and Objectives - Chengdu, Mianyang, and Nanchong will receive 400 million yuan, 300 million yuan, and 300 million yuan respectively, totaling 1 billion yuan in central financial support [1][8]. - The initiative aims to optimize product supply, innovate consumption formats, and strengthen cross-industry integration to enhance diverse consumption potential and expand domestic demand [3][6]. Group 2: Characteristics of Selected Cities - Chengdu is recognized for its rapid development of an international consumption center, with over 4,000 new stores established, ranking third nationally [3][4]. - Mianyang, known as China's only science and technology city, leverages its technological advantages to create unique consumer experiences, such as drone and VR tourism [5]. - Nanchong, the second-largest city in Sichuan by population, has a strong market potential and unique cultural resources that support large-scale consumption scenarios [5]. Group 3: Strategic Directions for Consumption Development - The pilot program will focus on three main directions: 1. Supporting the establishment of a robust first-release economic service system to enhance local consumption [7]. 2. Promoting innovative and diverse service consumption scenarios to upgrade service consumption functions [7]. 3. Encouraging collaboration between quality consumption resources and well-known IPs to stimulate local consumption potential [7]. Group 4: Structural Changes in Consumption - The current consumption structure is shifting from a focus on goods to a balanced emphasis on both goods and services, which is expected to enhance service consumption and optimize the consumption supply structure [8]. - A recent implementation plan by 12 departments in Sichuan outlines 19 measures to promote high-quality service consumption, aiming to strengthen the role of consumption in economic growth [8].