THE HONEST FARMER Co Ltd Targets U.S. Health Snack Market with New 'WELLINUS' Black Barley Brown Rice Chips

Core Viewpoint - THE HONEST FARMER Co Ltd is entering the U.S. health snack market with its export-exclusive brand WELLINUS, launching Black Barley Brown Rice Chips at the 2025 LA Korean Festival, aiming to capitalize on the growing demand for health-focused snacks in the U.S. [1][4] Company Overview - THE HONEST FARMER is a food manufacturer based in Yeongcheon, Gyeongbuk, South Korea [1]. - The company is preparing export agreements with U.S. distributors specializing in health foods and organic-focused retailers [3]. Product Details - The Black Barley Brown Rice Chips are made exclusively from Korean-grown black barley and brown rice [1]. - The chips contain 0g trans fat, 0g sodium, and 0g sugar, with each piece delivering approximately 29–32 kcal, appealing to health-conscious consumers [2]. Market Strategy - The brand name WELLINUS signifies "well in us," highlighting a commitment to health and clean food values [3]. - The company aims to position its product as a health-conscious option rather than just a snack, supporting long-term brand growth in the American market [4]. - The U.S. expansion is viewed as a strategic step towards becoming a global health snack brand and showcasing the competitiveness of K-snacks in North America [4].