机构解读绩效考核新规：破解“重规模、轻收益”顽疾，培育资本市场“长钱、稳钱”

Core Viewpoint - The newly issued "Guidelines for Performance Evaluation of Fund Management Companies (Draft for Comments)" aims to address the issue of "heavy scale, light returns" in the public fund industry, promoting long-term investment and improving investor experience [1][4]. Group 1: Impact on Fund Industry - The guidelines propose specific requirements for compensation structure, performance evaluation, internal control, and self-regulation, which will comprehensively promote high-quality development in the public fund industry [2]. - The guidelines emphasize long-term performance evaluation, mandatory co-investment, and deferred compensation to strengthen the binding of interests and risk constraints, guiding the industry to focus on long-term investment and enhance active management capabilities [2][5]. - The guidelines signal a return to internal governance and core principles, which is expected to boost market confidence and improve the overall ecosystem of the public fund industry [2][3]. Group 2: Performance Evaluation System - The guidelines establish a performance evaluation system centered on fund investment returns, requiring that long-term performance indicators account for no less than 80% of the evaluation, thereby weakening the value of scale indicators [4][5]. - The introduction of a tiered performance evaluation mechanism will link the assessment of sales personnel to "client profit and loss," promoting a shift from a "product-driven" to a "client-centered" approach [15][21]. - The guidelines aim to create a binding mechanism that aligns the interests of fund companies, employees, and investors, enhancing the focus on long-term performance and risk control [5][19]. Group 3: Long-term Development and Market Stability - The guidelines are expected to foster the development of long-term, stable capital in the market, encouraging rational investment behaviors and reducing irrational volatility [6][12]. - By promoting long-term investment behaviors, the guidelines will help public funds become a stabilizing force in the capital market, optimizing resource allocation and improving the efficiency of capital market services to the real economy [6][12]. - The guidelines will also enhance investor confidence in long-term returns, thereby cultivating more stable long-term capital in the public fund industry [6][12]. Group 4: Industry Transformation and Challenges - The implementation of the guidelines marks a significant shift from "scale-driven" to "performance-driven" paradigms in the public fund industry, necessitating a re-evaluation of industry structure, talent ecology, and development logic [8][9]. - The core challenges in executing the guidelines include balancing short-term performance with long-term development goals, reshaping the evaluation and compensation systems, and ensuring deep collaboration among management, research, and sales teams [9][10]. - The guidelines may exacerbate the "Matthew Effect" in the industry, leading to accelerated differentiation among large, medium, and small fund companies, each facing different paths in the new landscape [12][13]. Group 5: Talent Development and Stability - The guidelines are expected to stabilize the talent pool in the fund industry by reducing the pressure on fund managers who rely on short-term performance, leading to a more rational flow of talent [13][14]. - Over the long term, the guidelines will encourage fund managers to focus on long-term performance rather than short-term incentives, enhancing the overall research and investment capabilities of the industry [14][19]. - The guidelines will promote a shift from a "star model" to a "craftsman model" in the career paths of fund managers, emphasizing the importance of platform support over short-term rewards [13][14]. Group 6: New Business Model and Client-Centric Approach - The guidelines will drive a transformation in the business model of fund companies, shifting from a product-driven approach to a service-driven one, enhancing asset allocation and investor advisory capabilities [21]. - The focus will be on creating a sustainable business model that prioritizes long-term investor satisfaction and performance, moving away from the previous emphasis on scale [19][21]. - The guidelines will facilitate a collaborative environment where investment, sales, and management teams work together towards a common goal of client profitability, enhancing internal synergy within fund companies [19][20].