研判2025！中国滑雪板行业政策环境、产业链、市场规模、竞争格局及发展趋势分析：政策与需求双轮驱动，滑雪板市场规模持续上涨[图]

Core Insights - The skiing board market in China is experiencing significant growth, with a projected market size of 1.31 billion yuan in 2024, representing a year-on-year increase of 63.8% [1][13]. Industry Overview - Skiing boards are essential equipment for skiing, developed in the early 20th century in Northern Europe, designed to enhance speed and control [3]. - The structure of skiing boards consists of multiple composite materials, including elastic core, polymer base, fiberglass layers, and metal edges, with different types available based on usage [3]. Market Dynamics - The popularity of skiing as a fashionable and healthy activity, especially among younger consumers, is driving demand for skiing boards [1][13]. - Government policies, including financial subsidies and tax incentives, are supporting the skiing equipment industry, reducing production costs, and enhancing market competitiveness [1][4]. Market Size and Growth - The skiing board industry in China is on an upward trend, with the market size expected to reach 1.31 billion yuan in 2024, a significant increase from previous years [1][10]. - The number of participants in ice and snow sports is rapidly increasing, with 292 million people expected to participate in the 2024-2025 season, reflecting a participation rate of 20.61% [10][11]. Competitive Landscape - The global skiing board market features numerous participants, including well-known brands like ATOMIC, HEAD, and Burton, which leverage technological innovation and quality improvements to enhance market share [10][14]. - Domestic brands are also competing vigorously, focusing on technological advancements and product upgrades to improve their market position [10][14]. Industry Trends - Technological innovation and smart development are becoming prevalent in the skiing board industry, with new materials like carbon fiber enhancing performance [16]. - Product segmentation and customization are emerging as mainstream trends, with consumers seeking personalized designs and features in skiing boards [17]. - Environmental sustainability is gaining importance, with manufacturers increasingly adopting renewable materials and eco-friendly production practices [18].