一场马拉松，如何讲好一座城的故事

Core Insights - The 2025 Qionghai Boao Marathon is the first domestic marathon primarily focused on employees, integrating local characteristics and promoting the concept of "Chinese Dream, Labor Beauty" [1] - The event serves as a platform to showcase the achievements of the Hainan Free Trade Port and promote the city's tourism and cultural heritage [1][3] Group 1: Event Overview - The marathon attracted thousands of participants, with over half coming from outside the island, highlighting its appeal beyond local runners [1][3] - The event featured a variety of activities, including a "Marathon Carnival" that linked local cultural and tourism resources, enhancing the overall experience for participants and their families [2] Group 2: Economic Impact - The marathon is positioned as a catalyst for economic growth, aligning with national policies aimed at boosting sports consumption and integrating various industries [4][5] - The event has created new consumption scenarios, such as "Sports + Duty-Free" shopping, which effectively directs event traffic to local businesses, leveraging the benefits of the Hainan Free Trade Port [5] - Research indicates that external participants contribute significantly to local economies, with a ratio of 1:13 in indirect spending related to the event [5] Group 3: Urban Development - Hosting a large-scale marathon tests the city's governance capabilities and is comparable to a "super project," demonstrating Qionghai's ability to transform event participation into lasting economic benefits [6] - The marathon not only promotes athletic competition but also enhances the city's image and tourism appeal, creating a memorable experience for visitors [3][6]